SWOT Analysis Of Apple Incorporation
As one of the most renowned companies in the world, business students often research the company for different types of analysis and paper making. Here Are the SWOT analysis For Apple incorporation
Strength Of Apple Incorporation :
- Brand Value : Apple’s Brand value is the biggest strength for the company. As the company produces premium products for the customer and provides quality products consistently , its customers trust the company very much.
Customer Loyalty : Apple's Brand value and product quality creates trust among its customers that they usually carry throughout their life. That's why there is a saying that Apple never loses a customer. Once someone starts using apple products they keep using them.
Product Quality: Apple is famous for providing premium products to its customers. That’s why the customer satisfaction for Apple is always high. Customers who want a good quality product often pay more than usual so that they can have a good quality product. Apple uses this and often charges more for their products. That’s how a company also gets a good amount of profit out of it.
Technological advantage : Apple has always been way more advanced than its competitors in terms of technology. Apple MacBook is the first choice for all professions for its quality and working ability. All types of professional work can be done smoothly in Apple computers. Even heavy works like video editing, graphic design and coding can be done quite in a professional way and comfortably in Apple computers. Apple's iPhone have always been the first choice for the tech enthusiast because of its technological capacity . Apple's M1 chip is faster than Intel's Core or AMD’s Ryzen CPUs . iPhone camera and processor is also one of the best in the markets.
Capable executives : Apple's administration is in very capable hands. Their Executives are well educated and experienced that's why they have always been one of the dominators in the market. They also have the proper skills to carry out their company in economical rescission. That’s Why in 2009 when the USA faced economical disasters Apple still got profit in that year. Even in the Covid pandemic apple got a record amount of profit .
Weakness Of Apple Incorporation :
Selective Customers : Apple's main weakness is that it has a certain customer group. As the company sells only premium products with a high price tag not everyone can afford the company's product .
Complications : As the company has advanced technology often using them becomes complicated. Not only that, some of Apple's basic features are more complicated that the customers often report on this matter.
Pricy Software and Gadgets : A number of necessary gadgets and software that are needed in daily usages need to be bought from Apple too to run their products and they aren't cheap either. On the other hand, Android, Apple's biggest competitor, provides the software for free. For this complication many potential customers try to avoid Apple products.
Less options: Apple has comparatively less options than Google's android in every sector. That's why often many potential users try to avoid apples products. Where google and android is providing free and wide range of software and UI feathers at relatively budget friendly price , apple often concentrates their service .
Opportunity Of Apple Incorporation
Apple's biggest opportunity in the current market situation is their product quality and hardware technology. Apple has been always inventing new and better hardware consistently since their journey. Their CPU and other hardware is always one of the best in the market . Now as mobile gaming is increasing day by day , gamers always prefers phones that can give them the best performance, and iPhone are best for gaming. So Apple can use this as a new business strategy and enter into a new market segment .
Apple's cameras are one of the best of the best in the market. As the number of vloggers, content creators, tictocer and youtuber are dramatically increasing, apple can be an option for them. Apple has a huge advantage in this market segment as the company carries a big brand value.
Privacy is one of the main concerns for the current virtual world. Our activities and usages are continuously being observed and tracked by the service providers . What we are searching for and talking with our friends and family are continuously being monitored to help the algorithm and other purposes. Surprisingly Apple has the best built in privacy protector system. By using this as marketing they can get more self conscious customers and increase their profit.
Threat Of Apple Incorporation:
Apple's biggest threat is their rival's price tag. Apple's competitors are often introducing new and better products with new invented technology but at a cheaper price. So there are incidents that apples year old loyal customers shifted themselves for better . If it continues, Apple will lose a big number of customers in the future.
Apple's product designs are pretty much similar to their predecessors. Especially from the iPhone 11 . similar designs often become irritating for customers.
China-America clash on economic dominance is a big threat for Apple Inc. Apple produces most of the products in China to decrease production cost and to gain much profit . But recently relations between these two countries have been very cold. The Trump administration was harsh on china, Biden are even more. It creates risk for Apple's business and future production.
War between Russia and Ukraine is also a big threat for Apple's business. How the war is expanding and spreading heat could go in the wrong direction. If war breaks out in more areas of Europe it will hamper all businesses along with apples. Right now apple sales in Ukraine have dramatically dropped due to the war.
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